Our Approach
We planned and executed event photography during race day, positioning strategically along the course to capture a range of moments from active riding to start and finish line interactions.
The approach prioritized:
- Action-focused imagery capturing riders in motion across varied terrain
- Environmental context that highlights the scale and scenery of the Continental Divide
- Candid moments that reflect the energy, effort, and personality of participants
- Key moments at the start and finish line to document the full race experience
- Coverage that provides a mix of promotional and storytelling imagery for future use
Final images were professionally edited and delivered for use across event marketing and promotional materials.
Outcome
The final photography provides the Butte 100 with a cohesive set of images that supports promotion of future race events. By combining action, environment, and participant-focused moments, the imagery helps communicate the experience of the race and attract riders looking for a challenging and scenic endurance event.
