By the Books Financial Services

By the Books Financial Services is a bookkeeping business in Bozeman. They provide a modern approach to bookkeeping and accounting through leverage modern technology, backing it up with superior expertise, and provide small businesses with an advisory team. By the Books began business in 2019 and needed a visual identity to build recognition within the competitive Bozeman area.


Small Business

Project Goals

By the Books Financial Services wanted to convey brand attributes of trustworthiness, expertise, quality, approachable, security, and modern in their identity. In addition to expressing these attributes, By the Books wanted a hint of feminity.

Our Solution


  • Brand Strategy.
  • Brand Identity.
  • Brand Style Guide.

Logo Design

  • Logo Design in 3 formats – horizontal, condensed, and as a graphic icon.

Graphic Design

  • Business Card Design.

Client Testimonial

Valerie is a rockstar! I hired her to create my company logo, design my biz cards, and provide a style guide. She really took the time to understand my business and the image I wanted my branding to project. She did a great job of bringing that to life, and I have a logo and biz cards that I LOVE. Communication was excellent as well. I’m 1000% stoked with the end result!
Lisa Duetsch